Connecting HubSpot to Looker Studio lets you turn raw platform data into a live, automated dashboard your whole team can access. This guide covers the complete setup process, the best metrics to track, and real dashboard examples you can copy.
Why Connect HubSpot to Looker Studio?
Most businesses that use HubSpot waste hours every week exporting CSVs, pasting data into spreadsheets, and manually building the same report. Connecting HubSpot to Looker Studio eliminates all of that — your data updates automatically, your team sees it in real time, and you never rebuild the same report again.
- Track HubSpot campaign performance alongside other marketing channels in a single unified view
- Automate your HubSpot reporting so stakeholders get daily updates without manual work
- Blend HubSpot data with CRM, revenue, or web analytics data for full-funnel reporting
- Build a HubSpot dashboard your whole team can access without needing platform access
How to Connect HubSpot to Looker Studio
Open Looker Studio and Create a New Report
Go to lookerstudio.google.com, click Create → Report, and then click Add data.
Find the HubSpot Connector
Search for "HubSpot" in the data connector panel. You may need to use a community connector if HubSpot is not listed natively — search the connector gallery at datastudio.google.com/data.
Authorize the Connection
Click Authorize and sign in to your HubSpot account. Grant the required permissions. Select the specific account, property, or dataset you want to pull data from.
Add Your First Charts
Once connected, drag dimensions and metrics from the data panel into your report. Start with a time-series chart showing your core HubSpot metric over the last 30 days.
Add Filters and Controls
Add a date range control and at least one dimension filter so viewers can drill into specific segments. This turns a static chart into an interactive report.
Key HubSpot Metrics to Include in Your Dashboard
When building a HubSpot dashboard, prioritise these metrics:
- Core HubSpot performance metrics (volume, trends, totals)
- Time-based breakdowns (daily, weekly, monthly)
- Segment performance (by campaign, audience, geography)
- Conversion and ROI metrics
- Benchmark comparisons over time
Pro Tips for HubSpot Dashboards
- Use blended data to combine HubSpot with revenue or CRM data for full-funnel reporting
- Set up scheduled email delivery so stakeholders get weekly snapshots automatically
- Create calculated fields for custom KPIs not available natively in HubSpot
- Add data freshness indicators so viewers know when data was last updated
Need a HubSpot + Looker Studio Dashboard Built for You?
DashboardDr has connected HubSpot to Looker Studio for dozens of businesses. We deliver a production-ready dashboard at a fixed price, in 1–3 weeks.
Ready to Build Your Looker Studio Dashboard?
Don't waste another week on manual reporting. DashboardDr can have your dashboard live in 1–3 weeks — at a fixed, agreed price.
Get a Free Quote → Free 30-min call · Fixed price · 1–3 week deliveryFrequently Asked Questions
How long does it take to build a Looker Studio dashboard?
Most DashboardDr projects go live in 1–3 weeks. Simple single-source dashboards can be ready in 3–5 business days. Complex multi-source projects typically take 3–4 weeks.
What data sources does Looker Studio support?
Looker Studio supports 200+ data sources including Google Analytics, Google Ads, Meta Ads, Salesforce, HubSpot, Shopify, BigQuery, PostgreSQL, MySQL, and many more via community connectors.
Can Looker Studio send automatic email reports?
Yes. Looker Studio can schedule and send PDF or live-link reports by email on a daily, weekly, or monthly schedule — no manual work required.
How do I share a Looker Studio dashboard?
You can share dashboards via a link (view-only or edit), embed them in websites, or schedule email delivery. Access is managed through Google account permissions.
